In today’s tech-focused market, it’s virtually impossible to make an impact without creating and maintaining a strong social media presence—but where do you start? Social media encompasses a complex and highly varied field, consisting of countless networks, blogs, applications, and other multi-media devices. There is no such thing as a “one size fits all” social media package.
Pocket Compass Media focuses on a customized social media approach. We begin by objectively analyzing your current social media presence. From there, we’ll develop a targeted plan based on your unique business goals, budget, timeline, and target audience.
Our Social Media Marketing Service includes:
Social Media Audit: We’ll research your current social media presence – and your competitors’ – and create a baseline scorecard to track our monthly progress. Do you have a Facebook page? A Twitter account? We’ll monitor the volume of friends, followers, tweets, and posts, while tracking changes and trends.
Social Media Strategy: Based on our initial audit and your business goals, we’ll craft a customized strategy for your social media campaign, coordinated with your current marketing and PR efforts. After evaluating your social media presence, we’ll determine which networks are the best fit for your business and then set up a schedule to promote your upcoming events. In addition to posting updates, we’ll ensure that your accounts are actively engaged in conversations, building customer loyalty and engagement.
Implementation: Once we have finalized your social media plan, our team takes care of all aspects of execution:
- Optimizing your current social networks with keyword-rich descriptions and bios, quality links, and photos, videos, and other media
- Consolidating and streamlining your networks and updates, merging any redundant profiles or content
- Posting relevant, engaging updates and interacting with followers and fans
- Connecting with trendsetters within your industry
- Tracking monthly progress in building fans/followers, network activity, and target areas for expansion
We will design and implement a customized social marketing strategy leveraging these essential channels:
- Social networking websites (e.g. Facebook)
- Blogging (e.g. WordPress)
- Micro blogging (e.g. Twitter)
- RSS feeds
- Forums & Wiki engines (e.g. Wikipedia)
- Content publishing websites
- Opt-in email marketing
Ultimately, we will recommend specific ways in which your company can utilize social media marketing, and then assist with implementation and analysis. Contact one of our social media specialists today to learn more or to start planning your campaign.
CALL US TODAY AT 877-203-3037